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…his new book Analytics to Action: A Guide to Social Media Measurement.
“Analytics to Action is a guidebook for creating a social media measurement system. Topics include selecting relevant metrics, identifying target audience, deciding which social networks to engage, optimizing posts for success, creating a management system, and predicting successful content. Technology will change, but your ability to move from analytics to action will endure.”
So if you’re looking to expand your social media reach (or if you’re looking for something more than my approach to social media, which is to curse and offend as much as possible), pick up your copy of Tim’s book here.
Gotta get our copy signed,